The Global Fight Against Junk Food: Parents from Kenya to Nepal Share Their Struggles

This menace of industrially manufactured edible products is a worldwide phenomenon. Even though their consumption is especially elevated in developed countries, making up the majority of the average diet in the UK and the US, for example, UPFs are taking the place of whole foods in diets on each part of the world.

Recently, an extensive international analysis on the health threats of UPFs was released. It alerted that such foods are exposing millions of people to persistent health issues, and urged immediate measures. Earlier this year, a global fund for children revealed that more children around the world were obese than too thin for the initial instance, as processed edibles dominates diets, with the sharpest climbs in low- and middle-income countries.

A leading public health expert, professor of public health nutrition at the University of São Paulo, and one of the review's authors, says that businesses motivated by financial gain, not consumer preferences, are fueling the shift in eating patterns.

For parents, it can feel like the complete dietary environment is undermining them. “On occasion it feels like we have no authority over what we are putting on our kid’s plate,” says one mother from the Indian subcontinent. We interviewed her and four other parents from around the world on the growing challenges and frustrations of providing a healthy diet in the age of UPFs.

The Situation in Nepal: A Constant Craving for Sweets

Bringing up a child in Nepal today often feels like battling an uphill struggle, especially when it comes to food. I prepare meals at home as much as I can, but the moment my daughter goes out, she is surrounded by brightly packaged snacks and sugary drinks. She persistently desires cookies, chocolates and bottled fruit beverages – products aggressively advertised to children. Just one pizza commercial on TV is all it takes for her to ask, “Is it possible to eat pizza today?”

Even the school environment reinforces unhealthy habits. Her canteen serves flavored drink every Tuesday, which she eagerly awaits. She gets a packet of six cookies from a friend on the school bus and chocolates on birthdays, and confronts a snack bar right outside her school gate.

On certain occasions it feels like the entire food environment is working against parents who are simply trying to raise healthy children.

As someone working in the an organization fighting chronic illnesses and leading a project called Encouraging Nutritious Meals in Education, I understand this issue profoundly. Yet even with my professional background, keeping my young child healthy is incredibly difficult.

These constant encounters at school, in transit and online make it almost unfeasible for parents to curb ultra-processed foods. It is not just about what kids pick; it is about a food system that encourages and advocates for unhealthy eating.

And the statistics shows clearly what households such as my own are going through. A comprehensive population report found that a significant majority of children between six and 23 months ate unhealthy foods, and nearly half were already drinking sugary drinks.

These figures resonate with what I see every day. An analysis conducted in the district where I live reported that 18.6% of schoolchildren were overweight and a smaller yet concerning fraction were clinically overweight, figures directly linked with the increase in processed food intake and less active lifestyles. Additional analysis showed that many Nepali children eat candy or salty packaged items on a regular basis, and this regular consumption is associated with high levels of oral health problems.

The country urgently needs more robust regulations, healthier school environments and stricter marketing regulations. In the meantime, families will continue engaging in an ongoing struggle against processed items – an individual snack bag at a time.

Caribbean Challenges: When Fast Food Becomes the Default

My circumstances is a bit different as I was forced to relocate from an island in our group of isles that was devastated by a severe cyclone last year. But it is also part of the harsh truth that is affecting parents in a area that is experiencing the very worst effects of global warming.

“Conditions definitely becomes more severe if a hurricane or volcano activity destroys most of your vegetation.”

Before the occurrence of the storm, as a dietary educator, I was very worried about the increasing proliferation of convenience food outlets. Today, even local corner stores are complicit in the transformation of a country once known for a diet of healthy locally grown fruits and vegetables, to one where fatty, briny, candied fast food, full of synthetic components, is the favorite.

But the scenario definitely intensifies if a hurricane or mountain activity decimates most of your produce. Fresh, healthy food becomes rare and extremely pricey, so it is exceptionally hard to get your kids to consume healthy meals.

Despite having a steady job I wince at food prices now and have often opted for choosing between items such as peas and beans and animal products when feeding my four children. Serving fewer meals or reduced helpings have also become part of the post-disaster coping strategies.

Also it is very easy when you are managing a stressful occupation with parenting, and scrambling in the morning, to just give the children a little money to buy snacks at school. Regrettably, most educational snack bars only offer ultra-processed snacks and sweet fizzy drinks. The result of these hurdles, I fear, is an rise in the already alarming levels of lifestyle diseases such as blood sugar disorders and cardiovascular strain.

Kampala's Landscape: A Fast-Food Dominated Environment

The logo of a international restaurant franchise stands prominently at the entrance of a commercial complex in a urban area, challenging you to pass by without stopping at the takeaway window.

Many of the youngsters and guardians visiting the mall have never traveled past the borders of the country. They certainly don’t know about the bygone era of hardship that led the founder to start one of the first American international food chains. All they know is that the brand name represent all things modern.

In every mall and all local bazaars, there is fast food for every pocket. As one of the costlier choices, the fried chicken chain is considered a luxury. It is the place city residents go to mark birthdays and baptisms. It is the children’s reward when they get a positive academic results. In fact, they are hoping their parents take them there for festive celebrations.

“Mother, do you know that some people pack takeaway for school lunch,” my 14-year-old daughter, who attends a school in the area, tells me. She says that on the days they do not pack that, they pack food from a local quick-service outlet selling everything from morning meals to burgers.

It is the end of the week, and I am only {half-listening|

Gina James
Gina James

A passionate interior designer with over 10 years of experience, specializing in sustainable and modern home aesthetics.